Professional experience.

Talia is a motivated, superwoman designer looking for new opportunities. Please explore her portfolio, resume, and references, and reach out if you are interested in working together.

Senior Product Designer.

SEPHORA
January ‘22-Present | Philadelphia, PA
+ Orchestrated the successful redesign and launch of Store Mode, driving an annual revenue increase of $7.5-15 million. Achieved a remarkable 29% surge in store mode visits and an impressive 78% increase in conversion
+ Led a comprehensive overhaul of Sephora's Services and Events sections within stringent timelines, showcasing effective design, leadership, and management skills
+ Spearheaded UX design initiatives and strategic planning for web, iOS, and Android applications, collaborating with Product Development Managers, Project Managers, Lead Developers, Architects, and UX Researchers

Senior Visual Designer.

Hero Digital
April ‘17-December ‘21 | Philadelphia, PA
+ Led, built and maintained large design systems and component libraries for custom Fortune 500 company website redesigns
+ Created, led and educated clients about accessible WCAG compliant designs
+ Designed powerful brand experiences with visual designs, screen layouts, navigation systems, interaction models, prototypes, user interface elements, typography and color palettes
+ Collaborated with content strategists, user experience designers, business analysts, and front end developers to bring design concepts to full execution

Web Designer.

Blue Water Media
August '15-December '15, July '16-Present | Greenbelt, MD
+ Generated responsive mobile and tablet website designs
+ Created website designs, infographics, and over 15 proposal presentations for clients
+ Facilitated Drupal content management system entries

Web & Print Designer.

SPARK Experience
January '16-June ‘16 | Bethesda, MD
+ Analyzed human behaviors to improve user experience
+ Created persona & journey map presentations incorporating brain wave research
+ Engaged in gamification workshops & mobile application prototyping with clients

Graphic Designer.

Department of Transportation Services, University of Maryland
May '15-July'15 | College Park, MD
+Designed modern logos and rebranded several DOTS services
+Created promotional material for DOTS programs, events and initiatives associated with the university

Seasonal Graphic Designer.

BBYO (B'nai B'rith Youth Organization) International Headquarters
June '12-February '15 | Washington, DC
+ Created exhibition & environmental designs for the '14 & '15 International Conferences
+ Designed "Road to 43,000" International Recruitment Campaign collateral & social media campaign

Layout Designer.

The Diamondback, University of Maryland
May-December '14 | College Park, MD
+ Formalized page layout, implemented storyboarding & selected photography for news section & cover
+ Arranged typographic hierarchy & strict grid organization

Freelance Graphic Designer.

Bridge the Gap Media
FREELANCE GRAPHIC DESIGNER
September '13-April '14 | Olney, MD
+ Examined Google analytics for online advertisements; reconstructed online ads in response to marketing analytics
+ Executed A/B testing to determine advertising effectiveness for clients

Marketing Specialist & Graphic Designer.

Office of Student Activities, Towson University
September '12-May '13 | Towson, MD
+ Illustrated the mascot, "SAM," a unisex mouse character to promote on campus events
+ Created new marketing campaigns to promote university spirit & activities
+ Monitored bloggers & photographers to ensure quality & brand consistency

Marketing & Graphic Designer.

The Creig Northrop Team of Long & Foster Real Estate, Inc.
September '11-August '12 | Clarksville, MD
+ Generated weekly thematic advertisement designs for print & web real estate publications
+ Worked with printers & publications to meet print specifications

Testimonials.

“I had the pleasure of working with Talia to tackle several high-profile, high-stakes projects together at Hero Digital. Whether we were concepting new products to improve the personal banking experience or helping a global brand tell a rich identity story for the first time on a new corporate site, Talia never gave less than her all. She brings an incredibly high set of personal standards and a tireless attention to detail to everything she does. She’s highly collaborative with writers, animators and developers and isn’t afraid to ask questions, or even tactfully challenge leadership when she thinks it’s necessary. Her work ethic was instrumental in our ability to deliver above and beyond the ask more than once.

Good creative leadership demands that you have faith in your team—that you trust their talents, their skills, and their commitment. Talia earned my respect from our very first meeting together, and my faith in her has only grown. She’s going to have a very successful design career and any team she’s a part of is a very lucky crew.”

— Hillary Weber-Gale, Creative Director, Hero Digital

"As the Creative Director at Blue Water, I am honored to provide Ms Gudelsky my highest recommendation. Ms Gudelsky was employed by Blue Water as a Creative Intern from August 31, 2015 to December 16, 2015. She demonstrated excellent skills as a designer and was a pleasure to work with.

During her time at Blue Water, Ms Gudelsky and I collaborated on multiple projects where I witnessed first-hand, her ability to effectively collaborate with team members across our company. Ms Gudelsky’s professionalism extended beyond her day-to-day interactions with colleagues and was reflected in her ability to exceed client expectations. Ms Gudelsky demonstrated the ability to perform under the most demanding situations and meet deadlines. Time and again she proved she was an innovator and an incredible problem solver. She is a strong creative with excellent communication skills; proactive and timely on all tasks and deadlines. Ms Gudelsky dives into each project with a can-do attitude, and is very receptive to feedback. The work Ms Gudelsky produced during her internship demonstrates her solid foundation and fresh design style.

Talia Gudelsky has my highest recommendation. If you have any further questions, please feel free to contact me."

— Jennifer Koscielniak, Creative Director, Blue Water

"Talia is a proactive, swift and sharp contributor who would make a great addition to any digital team. On the first day of the 2014 summer internship program at our company, a set of departments goals were set and Talia impressed all of us by researching, understanding and achieving both conceptually and graphically all of these goals in record time and with great organizational structure, she even initiated a rebranding session and a valuable website testing environment. Throughout the internship, Talia completed her assignments on time and never failed to add a creative touch when appropriate.

I would highly recommend her for any position, as she naturally rises to the occasion with clever comments and ideas when presented with something she is passionate about.

I am sure you can now ask her about IBeacons or website development and I am sure you will find value in her answers."

— Daniel Troconis, Interactive Director, Streetsense

"Talia worked as an intern in the Marketing Department at BBYO under my supervision during the summer of 2013. During Talia's internship, she proved herself to be a committed team member and a valuable addition to the organization.

As a graphic design intern, Ms. Gudelsky showed an impressive work ethic and commitment to producing a high quality product. Before starting any job she was diligent in her research and asked astute questions, showing a notable understanding of project management best practices. Her creativity and proficiency allowed me to assign her multiple assignments for various projects and internal clients — that were always satisfactorily completed prior to the deadline!

I am grateful to have had Talia on our team for the summer and I gladly give her a strong recommendation for future employment opportunities. She is a fast learner, team player and talented designer — she would be a valued asset to any team.

Please feel free to contact me if you need additional information or perspective."

— Carly Lundy Schacknies, Director of Marketing and Communications, BBYO

"I can't tell you how sad I am that you had to leave The Creig Northrop Team and go to college! I wish you could have stayed with us forever. I knew from the moment I saw your very impressive resume, as a junior in high school, that you were driven, ambitious and on top of your studies and extracurricular activities. You are also very poised and professional. I think some people may be unsure of your talents because of your quiet demeanor, but you are a brilliant graphic artist and have an incredible eye. Not only do you possess advanced technical design skills, but you were also able to execute a marketing concept from scratch based on a few short ideas or visions that I had, which I found extremely helpful. So many times, I would give you a design project with little instruction, and within half an hour, you would turn around exactly what I was envisioning. I have worked with professional marketing companies, and paid hundreds of dollars, for the level of service you, as a young intern, were able to provide to us. I thoroughly enjoyed having you work in our marketing department. You created ads and campaigns that I am sure we are going to use, reuse, tweak, edit, and publish again and again in the future. I have absolutely no doubt you will be very successful in your chosen career in the future.

Your work has appeared in The Washington Post, The Baltimore Sun, The Howard County Times, postcards, direct mail, company brochures, and international websites. I do hope you keep in touch. If you are interested in working over holidays or breaks, be sure to contact me. I can always use your design skills!

As I mentioned, if I can be a reference for you during your job search, or if you need anything in the future, please don't hesitate to call."

— Laura Reese, Director of Marketing, The Creig Northrop Team of Long & Foster Real Estate, Inc.

"Talia was and still is an outstanding person who is creatively talented and is a smart worker. I had Talia in my Web Design class and also in my Women in Technology club. Talia was very expressive in her work and was a lead in not only getting the work done before or on time but always had the best substance and quality in her work. I was impressed with her multi-tasking as she was also on the yearbook committee at Sherwood, but also worked on two other private high school yearbooks. I knew that she was destined for great success and I am seeing it happen. If I ever had a position in my current role that required marketing and web design and development, Talia would be my first choice candidate for the job."

— Donna Thomas, Computer Science Professor

"Talia interned at Creig Northrop/Long & Foster during her senior year. She demonstrated her exceptional design skills through the Marketing Department. Creative, innovative, professional, reliable, and hard-working are among the adjectives that best describe her in a work environment."

— Judy Reiff, Internship Coordinator